ThinkNow Gen TM :       We Are Gen Z: We Are Shoppers Report 2017

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In the second wave of the ThinkNow Gen TM We Are Gen Z Report, a collaboration between ThinkNow Research and Sensis Agency, we take a closer look at how Gen Z shoppers make purchase decisions and how finances impact those decisions. GEN Z Shoppers at a glance:

  • Gender Matters
  • Old-School Rules
  • We're Not Always Digital
  • Frugal Is The New Black
  • Of Brands And Men
  • Kids Want What They Can't Have
  • Six Degrees Of Supervision
  • Happiness Can't Be Brought But Independence Can
  • Good Taste Doesn't Lose It's Flavor
  • If It Has To Be Healthy, Water Please
  • I Eat Therefore I Am Proud Of My Culture

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