Multicultural Digital Report 2018

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The Multicultural Digital Report 2018 is a 100+ page resource for brands, media companies, publishers, and researchers that measures digital media usage across Latinos, Asian and African-American consumers in addition to non-Latino Whites. The report showcases the results of an empirical test comparing in-culture and non in-culture content and measures digital media ad spend by ethnicity and race. The study contents include the following:

  • Digital Media Spend in 2018
  • Language Use at Home By Nativity for Latinos
  • Social Media by Daypart
  • Case Studies

About Our Studies Powered by In-Depth Market Research

Our detailed reports help you gain insights on our current U.S. Hispanic and Total Market, with revealing information that play a key role in making effective marketing decisions.

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